Best Time to Send an Email to Get a Response

You took a week to understand the psychology of your prospects and created a targeted offer accordingly. Now it’s time to hit send, but a last-minute frenzy hits you right in the face. You start questioning your email-sending strategy because getting a straight no from your audience won’t benefit your business.

According to Constant Contact, the average email open rate is 39.7%, along with a CTR of 1%. So, only crafting an email perfectly won’t help if your timing isn’t perfect. Sounds tough, right? You don’t need to worry anymore because we’ll elaborate on optimizing your email timings.

Let’s learn about the best time to send an email to get a response.

Significance of Timing Strategies to Improve Email Response Rates

Significance of Timing Strategies to Improve Email Response Rates When you’re targeting your prospects via email, both content and strategy go hand in hand. If you want results from your outreach efforts, send your email at the right time and on the right day. For example, sending them an email on Sunday when they’re enjoying their me time will not get you anywhere.

Here’s why understanding the significance of timing strategies to improve email response rates is the need of the hour.

People Check Their Email During Certain Times of the Day

You must send your email during certain times of the day when your audience is checking their inbox. As a result, it will maximize the chances of them opening your message and taking action.

People Respond to Your Message During Certain Times of the Day

Your audience responds to your messages at a certain time. For example, you sell a course that will help them learn a skill and make dollars. Several people think about ditching 9 to 5 and switching to freelance by learning a skill mostly when they wake up. So think about when you can get a positive response from them and then hit send.

Your Email Gets Lost in the Crowd When You Send It at the Wrong Time

Suppose your content is perfect, but you’re sending them an email when they’re having their dinner. After dinner, mostly Netflix and chill or go to sleep. Thus, the email you sent didn’t get their attention. Also, if you raise funds, finding the best time to send fundraising email is mandatory to meet your fundraising goals.

How to Find the Best Time to Send an Email to Get a Response?

How to Find the Best Time to Send an Email to Get a Response Your prospects have a personal life and probably a job that keeps them occupied. They may not always be in a good mood while checking their emails. That’s why understanding what the right time is for them will help you choose the right time to send a professional email.

Here’s how to find the best time to send an email to get a response.

Study Your Audience to Understand Optimal Email Send Times

Studying your audience to understand optimal email send times first involves understanding what they do for a living. You’ll need to decide who you plan to target to schedule emails for maximum response chances.

For example, a CEO checks their emails after lunch, and a mid-level manager checks emails in mid-morning after getting done with morning meetings. However, if you’re targeting stay-at-home moms, they check their emails in the afternoon.

Decide Best Time to Send Emails to Increase Open and Response Rates Day Wise

The best time to send marketing emails on Tuesday will differ from the other weekdays.

Let’s decide the optimal days and times to send emails for better responses:

Monday: Monday’s open rates are high, similar to Friday’s, but with a lower click-to-open rate, reducing conversion potential. Aim for email scheduling between 11:00 p.m. and 4:00 a.m.
Tuesday: Tuesday achieves decent open rates but has the week’s lowest click-to-open rates. If CTR is your goal, it’s best to avoid Tuesday.
Wednesday: Wednesday is a solid day for click-to-open rates, matching Friday’s performance. Late-night emails from 10:30 p.m. to 4:00 a.m. tend to work best.
Thursday: Thursday achieves strong open rates at 17.9%, close to Friday’s rates. Ideal times to send emails are between 2:30 a.m. and 5:00 a.m. for U.S. subscribers.
Friday: Emails sent on Friday often perform best, with an open rate of 18.9% and a click-to-open rate of 14.5%. Scheduling emails between 10:30 p.m. and 12:00 a.m. or 3:00 a.m. and 7:00 a.m. for a U.S. audience works well.
Saturday: Saturday offers high click-to-open rates but lower open rates overall. It’s worth considering before scheduling for better engagement.
Sunday: Sunday surpasses Saturday in open and click-through rates, but engagement can be lower due to weekend relaxation.

Note the Time Your Existing Subscribers Signed Up

Analyzing the signup times of your current subscribers can reveal valuable insights into their online habits. If a majority signed up during specific hours, those may be their peak hours for email responses.

Export your existing email list and check when your existing subscribers signed up. Afterwards, align your email schedule with those peak hours and increase open and engagement rates, ensuring your emails reach them when they’re most active.

Try A/B Testing to Come Up With an Effective Email Sending Strategy

Research by Litmus shows that businesses trying A/B testing for every email enjoy 37% higher ROI. It allows businesses to design an effective email-sending strategy and stand out as an industry leader.

Split your audience into groups and send them emails at different times. Then, analyze email response rates by time and gather slots that get massive engagement to help in the decision-making process.

Track Results to Schedule Emails for Maximum Response Chances in the Future

Consistently monitor and analyze data to find the best time to send email for high response rates. Certain days of the week, specific time slots, or even seasonal factors impact your email open rates, click-through rates, and conversions.

Then, use Recurrr to benefit from the “send on a schedule” feature. A “send later” button is common amongst several email-providing services. However, Recurrr lets you easily do something in seconds, and that too without accessing your inbox and contacts. So register on Recurrr today and start doing what no email provider will help you do.

Studies Regarding Best Time to Send an Email to Get a Response

Studies Regarding Best Time to Send an Email to Get a Response According to Salecycle, 50% of people notice marketing emails and make a purchase once a month. Research on email response times shows that optimal sending times can vary greatly depending on the industry and audience behavior. Email response time based on industry and timing reveals that sectors like retail often see better results in the early morning, while B2B communications perform well during mid-week afternoons.

Going through the studies to determine the best time to send an email to get a response will help you schedule emails for maximum response chances.

Hubspot’s Study

HubSpot’s survey of over 150 marketers highlights how timing impacts email engagement for B2B and B2C audiences. Their data shows that email response rates by time vary, with 31% of marketers seeing the best engagement between 9:01 a.m. and 12 p.m. EST. For B2B marketers, this window performs even better, with a peak engagement rate of 47.9%.

While the 9:01 a.m. to 12 p.m. timeframe works well for both audiences, B2C marketers enjoy more flexibility. An exception to this is Monday emails, which perform best between 6:01 a.m. and 9 a.m. Tuesday between 9:01 a.m. and 12 p.m. EST, however, is the ideal time overall. Emails sent after 6 p.m. get the lowest engagement, making late evening and night the least effective times.

So how to choose the right time to send a professional email? Start by segmenting your audience and adjusting send times based on user behavior and demographics to maximize engagement.

Moonsend’s Analysis

Moosend’s analysis emphasizes that important metrics, such as email open rates, click-through rates, and conversion rates, are essential for effective campaigns. Their research also shows that the best time to send an email for high response rates is Thursday, which has the highest open rates.

However, Tuesday ranks as a close second, and sending emails around 8–9 a.m. typically yields better results. They recommend focusing on other elements like content quality, compelling subject lines, and personalization, alongside timing, to boost engagement.

While timing is important, refining these aspects and learning your audience’s habits is key. To schedule emails for maximum response chances, aligning timing with audience behavior is significant.

Research by Omnisend

Onmisend’s research reveals that the best time to send an email to get a response depends on your main goal. Their data divides results by open rates, click-through rates (CTR), and sales conversions. Emails sent on Fridays are most effective for driving purchases, and Fridays and Sundays see the highest CTRs. For open rates, Tuesday, Wednesday, and Thursday perform best.

Beyond weekly patterns, Omnisend’s data also tracks email success throughout the month. Open rates and CTR can vary, but sales conversions peak on the first day of the month. The study emphasizes understanding your audience’s unique habits and using multi-channel strategies, like SMS, to boost engagement.

Optimal email send times are generally 8 a.m., 2 p.m., or 5 p.m. Align each campaign with its primary goal and adjust based on your audience’s preferences to maximize success.