Are your emails getting lost in crowded inboxes, or do you struggle to find the right time to engage your audience? Many businesses face challenges, but there’s good news. Email marketing has proven to be effective. A study by Litmus shows that every dollar a brand spends on marketing brings back $42.
So, how do you ensure your marketing emails reach their full potential? Discovering the best time to send marketing emails on Tuesday has got your back. Let’s dive in and see how you can significantly boost your open and response rates by selecting the right time.
Why Is Tuesday the Best Day to Send Marketing Emails?
A study by Klaviyo shows that Tuesday had the highest open rates at 19.82%. On Tuesday, your subscribers have adjusted their work schedules and consistently keep an eye on their inboxes. Moreover, they’re open to new ideas, offers, or solutions presented through marketing emails. There is less competition on Tuesdays and individuals engage with emails during work hours.
Another survey conducted by Hubspot also shows Tuesday as the best day for sending marketing emails. In the survey, they asked U.S. marketers which day their marketing emails receive more engagement. 27% of the U.S. marketers said Tuesday, while 19% said Monday, which is the start of the week. However, 17% said Thursday because there’s more competition, and most individuals are prepping for the weekend.
If you forget to trigger your prospects on Tuesday and think of going for Thursday, you’ll make a huge blunder. Here are a few reasons:
- More competition: The increased volume of emails may make it harder for your message to stand out.
- Less response rate: Suppose your email stands out, but your prospect doesn’t take action. But why? Maybe because they need to sleep well, party hard, or just Netflix and Chill instead of benefitting from your offer.
Can you afford that? Recurrr’s email automation services will come in handy in situations like these. Whether you want to use Gmail, Outlook, or any other email service provider, you can schedule your emails and let Recurrr handle the rest.
You can register on Recurrr today in seconds because it’s a short and sweet procedure. No credit card is required, and you can cancel anytime, which you won’t need to do because you’ll be busy making dollars.
What Are the Best Times to Send Emails on Tuesday?
Crafting a perfect message won’t help when you send it at the wrong time. Sending at the wrong time means fewer opens and clicks. Generally, the best time to send email on Tuesday is 9 AM to 12 PM EST. Many people start their day by checking their emails. So, you’ll witness more open rates because recipients are fresh and attentive. The before-lunch break period often results in high click-through rates as recipients want to take action before lunch break.
The second best time to send promotional emails would be 12 PM – 3 PM EST. Mailer Lite’s 2023 data shows that 12 PM is the peak email opening time. During lunch, many people casually open their mailboxes and may discuss your brand with their friends. However, if they forget to check their phone during lunch, they’ll do it right after they return to their work desk.
Emails sent between 12 PM and 3 PM can capture their attention when they’re most productive. It is the best time to email them if you want them to act. During this period, they’re in work mode and will respond quickly.
Late afternoon from 3 PM to 6 PM EST can also be a good time to send marketing emails. Many individuals are wrapping up their work and may check their inboxes before heading home. Although engagement rates are lower, you can still generate responses.
4 Factors to Consider When Choosing the Best Time to Send Marketing Emails on Tuesday
Hubspot’s blog research 2023 shows that Tuesdays are the best days to send marketing emails to enjoy high performance. Before you start sending your marketing emails on Tuesday, consider the following four factors to decide a time:
Number 1. Target Audience Demographics
Understanding your target audience’s age, occupation, and lifestyle directly influences email engagement. For example, if you’re targeting professionals, they check their emails early in the morning before starting to work. However, if you’re targeting young people, they are more active during the afternoon or evening.
Additional factors like interests and income level also play a significant role in determining the ideal time. Busy executives check their email boxes with their morning coffee, but students and day-at-home parents check them later. Knowing who you’re targeting allows you to create an effective and personalized email marketing strategy.
Number 2. Geographic Locations & Time Zones
If your business serves an audience spread across multiple time zones, you’ll face a serious challenge. Sending emails at 9 AM to your East Coast Subscribers will mean that your West Coast Subscribers have yet to begin their day. Segment your list based on location so everyone can receive your message at the right time.
Consider scheduling emails based on local times for various regions to maximize open and click-through rates. You can also select an email platform that offers zone optimization. It automatically sends emails at the best time for each subscriber’s location. This way, your emails won’t get lost due to timing issues, and your message will reach the audience when they’re ready to engage.
Number 3. Device Preferences
Your audience’s device to check emails also influences the best time to send them. According to research by eMarketer in 2023, a whopping 55% of open email rates come from mobile devices. So, to get good results, you must send them emails during commuting hours or lunch breaks.
Another study shows that 23% of consumers who open emails on their phones will open them again on their desktops. Understanding device preferences also helps to optimize your email design. Mobile users prefer short messages they can read on the go. However, desktop users prefer long-form content that provides detailed insights. Knowing how and when your audience interacts with their devices allows you to tailor your email campaigns for maximum impact.
Number 4. Past Email Campaign Performance
One of the best ways to determine the optimal time for sending emails is to analyze your past email campaign performance. Review previous emails’ open rates, click-through rates, and conversion metrics to understand when your audience is most active. With these insights, you can fine-tune your timing for future campaigns.
Tracking email performance over time helps you spot patterns and adjust your strategy. If you notice certain emails performing better during specific times on Tuesday, use that information to optimize future sends. Regularly evaluate and learn your past campaigns to improve your marketing efforts.
What Is the Worst Time to Send Marketing Emails on Tuesday?
Although the perfect time to send marketing emails cannot be found, it’s good to know the worst time slots so you can avoid them. However, you can make an assumption by looking at the data gathered by some popular businesses.
According to the data gathered, the worst times to send emails are as follows:
- According to Hubspot, it is 6 pm to 5 am
- According to Wordstream, it is 4 pm to 4 am
- According to GetResponse, it is 6 pm to 3 am
- According to Moosend, it is 7 pm to 5 am
So the worst time to send marketing emails on Tuesday is 6 pm – 5 am.
One possible explanation for this is that people head to their homes after a tiring day. They are not interested in reading your promotional emails or purchasing your product after a tiring day.
Do you want subscribers to open your emails and check out your product? Then stop throwing emails into their faces during after-work hours or extremely late at night.
Best Time to Send Marketing Emails on Tuesday: Verdict
In general, there are three best time slots to send marketing emails on Tuesday:
- 9 AM – 12 PM EST: People are starting their day and are fresh and attentive enough to take action.
- 12 PM – 3 PM EST: Noon is the peak time, and people do their lunch and then return to work, so check their mailboxes.
- 3 PM – 6 PM EST: Most individuals finish their work and check their mailbox one last time.
Make sure to use Recurrr to put your email marketing campaign on autopilot and send your marketing emails every week at the same time. With this practice, your business also becomes memorable, and your audience waits for your emails at that specific hour of the specific day. Who wouldn’t want that? Sign up today, then, and contact us for any queries!
Frequently Asked Questions
Q: What Is the Best Time to Send Marketing Emails on Tuesday in India?
Following are the three best slots to send marketing emails on Tuesday in India:
- In the morning, between 8 and 10 AM, people start their work and open emails.
- Early afternoon between 1 – 2 PM when people return to their desks after work.
- Late afternoons between 4 – 6 PM when employees are winding up their work and checking emails before going home.
Q: When Is the Best Day and Time to Send a Marketing Email?
Hubspot’s data proves that Tuesday is the best workday for sending emails, and the morning slot has a higher open rate.
Q: What Is the Best Time to Send Marketing Emails to Get a Response?
The best times to send marketing emails are the morning (9 – 11 AM) and early afternoon (1 – 3 PM). People open their emails during these hours and are attentive, so they might take action, too. For a deeper dive into email timing strategies, check out our guide on the best time to send an email to get a response.