Some say 10 cold emails daily is the magic number, while others suggest sending out 50 or even 100 results in better conversions. So, how many cold emails should you send per day to get a client? More importantly, does the number really matter, or is there something more important to focus on? This is because stats show that only 23.9% of all sales emails are opened, and according to a Backlinko survey, merely 8.5% of all cold emails receive a response.
So, is it a numbers game, or should we focus on quality over quantity? Let’s dive in and see how many cold emails to send per day for the best results.
How Many Cold Emails to Send Per Day for the Best Results?
The number of cold emails to send per day for the best results is 10 to 20. This is a general rule of thumb that most experts agree upon. However, this number will only work if you focus on sending high-quality emails with personalized and relevant content. Also, it varies from industry to industry and from person to person. Some people may find success with sending 50 cold emails per day, while others might have better results with just 5.
Now, we will not let you go with this vague answer. We will dive deeper into the factors determining how many cold emails you should send daily, depending on your industry and situation.
Factors Impacting Time to Send Cold Emails
Here are some stats that will help you understand the best time to send emails.
- 75% of cold emails are opened within the first hour after they’re sent: Timing is crucial for cold emailing, as most recipients will open emails shortly after receiving them. This suggests that sending emails at a strategic time can significantly impact open rates and engagement.
- Optimal days for sending cold emails are Monday and Tuesday: Emails sent on these days generally grab more attention, possibly due to the start of the workweek, when professionals are more focused and engaged.
- The time slot from 1 pm to 3 pm is the most effective for generating replies: Studies by Yesware indicate that this period aligns with peak productivity hours, increasing the chances of receiving a response.
- Sending emails on Fridays is less effective: Response rates tend to be lower as the workweek concludes, making Fridays less ideal for outreach efforts.
This means that if you send 10 to 20 high-quality cold emails on Monday or Tuesday between 1 pm and 3 pm, you are likely to get the best results.
Recurrr is There to Help
Now, what if you forget to send emails during this slot, or you can’t send them on a specific day due to some unforeseen circumstances? Don’t worry because that’s where Recurrr comes in, the world’s best email automation service. It doesn’t matter if you’re using Gmail, Outlook, or any other email service provider; Recurrr allows you to schedule your emails and send them at the optimal time for maximum impact.
All you have to do is buy the membership (which is way affordable) and never miss the perfect opportunity to send out cold emails at the right time. And guess what? You get a free trial first, which means you can test out the service and see the results for yourself.
So, register on Recurrr and explore what it has got for you! No credit card needed, and no lengthy procedure. Plus, you’ve got the Cancel Anytime feature, which means you can cancel your subscription whenever you want if you are unsatisfied with the service (which won’t happen, trust me!).
3 Factors That Affect the Number of Cold Emails to Send Per Day
Before you decide on how many cold emails to send per day, you need to consider some essential factors that can impact your results. These include:
1: Email Quality
The quality of your cold emails significantly impacts their success rate. To increase your chances of engagement, focus on personalization in your emails. This involves using the recipient’s name and tailoring the content specifically to their interests or needs. Generic messages are often ignored; thus, your emails should present clear value to the reader.
A compelling subject line is really important as it grabs attention and encourages the recipient to open the email. Research shows that personalized subject lines in cold email campaigns result in 50% higher open rates, while another study indicates that 33% of people open emails based solely on the subject line. This emphasizes the importance of crafting a strong subject line that entices recipients to open your email.
2: Industry
Imagine you’re in a crowded room, like, say, trying to buy the last toy on Black Friday—it’s wild! Well, some industries are just like that, super competitive. If you’re sending cold emails in industries like technology or finance, then remember that people in those fields get more emails than cats get cat videos. So, in these busy areas, your emails must be like a shining star—exciting and unique!
But wait! If you’re targeting a niche industry, it’s like a cool club that not everyone knows about. You don’t need to send as many emails to get noticed because there’s not as much competition. Your emails can be like a laser beam. This means that the number of cold emails you should send per day will depend on your target audience’s industry and how saturated it is with similar emails.
3: Email List & Target Audience
How many times do you need to polish a diamond before it sparkles? Well, it’s the same with your cold email campaigns! The magic number isn’t about sending a gazillion emails in hopes of getting a reply. It’s about ensuring each one shines bright like a star. So, before you start firing off emails faster than my grandma’s typing speed, take a step back and consider: is your list as sharp as a razor?
You’re already doing great if you’re working with a carefully chosen email list. Think of your audience like a treasure chest—you want to be precise and find the gold, not just dig everywhere! This means breaking your list into groups and sending emails that really connect with them. In this way, your emails won’t just sit unread in inboxes but will capture attention like a lively parrot at a family BBQ!
It’s not about going crazy; it’s about being like an artist who carefully makes each email. When you know what your audience likes and send the right number of emails based on their interests, you’ll get many replies without becoming a robot. Keep it fun, cool, and meaningful, and you’ll get responses just like kids rushing to an ice cream truck on a hot day!
Is it Bad to Send too Many Cold Emails per Day?
Now that we’ve covered the factors that affect the number of cold emails to send per day, you might be wondering if there’s such a thing as sending too many. The answer is yes; it can have negative consequences.
Sending excessive cold emails can label you as a spammer, damaging your reputation and hindering future outreach efforts. That’s not all; it could also cause your emails to be automatically marked as spam and never reach your recipient’s inbox.
To avoid these consequences, you have to maintain the balance between sending enough emails to get a response without overdoing it. It is always a great idea to send 10 to 20 high-quality cold emails on Monday or Tuesday between 1 pm and 3 pm, as these times are optimal for maximizing response rates.
Tip: You can always go for a follow-up email if you don’t receive a response within a week. In case you don’t know, a follow-up email is a polite reminder that you sent two or three days after the initial email went unanswered. It increases your chances of getting a response, and it’s an essential tool in every marketer’s arsenal. Ensure your follow-up mail doesn’t sound like a pressurizing sales pitch. Instead, use a friendly tone and offer additional value to your recipient.
How Many Cold Emails to Send Per Day: Verdict
If you send high-quality, personalized emails to a carefully curated list of recipients in an industry with low competition, then sending 10 to 20 cold emails per day is reasonable. Send them on a Monday or Tuesday between 1 pm and 3 pm, with a polite follow-up if necessary. These strategies will ensure that you get the best response rates without being labeled as a spammer.
And remember, Recurrr is always there to help you streamline your cold email campaigns and make them more effective. Sign up today and set the entire process to auto-pilot. With Recurrr, your emails will be sent without a single second delay!
For more tips on optimizing your email strategy, check out our guides on send better emails and the best time to send an email to get a response.