How Soon Should You Re-send Emails to Non-openers?

Did you know that a mere 23.9% of sales emails are actually opened? This low open rate implies that 77 out of every 100 emails sent go unread, which can be a major setback for businesses relying heavily on email marketing. But don’t lose hope just yet because there are ways to increase the chances of your emails being opened by non-openers. The best option is to re-send the same email, but how soon should you re-send emails to non-openers? Let’s find out.

Reasons Why Emails Go Unread

Before diving into the ideal time and method for re-sending emails to non-openers, it’s important to understand why emails go unread in the first place.

Here are some common reasons why emails remain unread:

• Problems With the Subject Line: The subject line is the first thing recipients see, and if it’s not engaging or clear, they might not open the email. It should spark curiosity or offer value to catch their attention.
• The Sender Is Ambiguous: If the sender’s name is unclear or unfamiliar, recipients may hesitate to open the email. Use a recognizable name or brand to build trust.
• Your Timing Is Incorrect: Timing can greatly impact open rates. Sending emails at inconvenient times, like late at night or during busy work hours, might lead to them being ignored.
• Your Emails Offer No Value: If recipients don’t find your emails useful or relevant, they won’t bother opening them. Make sure each email provides something valuable, like helpful insights or special offers.
• You Are Not Close Enough With Your Clients: Building a strong relationship with your audience is key. If they feel disconnected from you, they’re less likely to open your emails. Personal touches can help foster that closeness.
• You Don’t Optimize Your Email for Mobile Devices: Many people check emails on their phones. If your email isn’t mobile-friendly, it may appear jumbled, making recipients less likely to engage with it.
• You Are Overwhelming Them: Sending too many emails can turn people off. It’s important to balance frequency and ensure each email is worth their time.
• Technical Issues: This is a rare issue when, emails may not be delivered due to technical issues or end up in spam folders. Make sure to regularly check and troubleshoot these problems.

What Happens When Emails Go Unread

When emails go unread, it can have a negative impact on your email marketing efforts. Here are some consequences of low open rates:

1. Reduced Engagement with Your Brand: When emails go unread, potential leads and existing customers may not engage with your brand as you intended. For instance, a client who misses a holiday discount email will not take advantage of your special offer, potentially choosing a competitor’s sale instead. This lack of engagement can slowly erode your brand’s presence in the consumer’s mind.
2. Wasted Marketing Resources: Creating compelling email campaigns involves time, effort, and money. Unread emails equate to wasted resources because the intended message fails to reach the audience. Consider a small business investing heavily in a product launch email campaign; if those emails go unread, the financial and human capital spent on the campaign provide little to no return.
3. Decreased Deliverability Rates: Unread emails can negatively affect your sender reputation, causing your future emails to be flagged as spam. Email providers use engagement metrics to determine the likelihood of your emails being spam. For example, if a mailing list repeatedly ignores your emails, future campaigns might bypass the inbox altogether, making it even harder to reach recipients.
4. Missed Opportunities for Relationship Building: Emails provide an opportunity to communicate directly with customers and strengthen relationships. If your communication is ignored, you’re missing the chance to build rapport and loyalty. For instance, not opening a welcome email from a brand can leave a new customer feeling disconnected or undervalued.
5. Misinterpretation of Campaign Effectiveness: High rates of unread emails can skew the perceived success of a campaign. Businesses may incorrectly assume their strategy or content is effective if widespread non-engagement isn’t considered. To illustrate, a company might believe their new product isn’t selling well because of its features, when in reality, the promotional emails simply weren’t opened by their audience.

How Soon Should You Re-send Emails to Non-openers?

There is no way that all of the emails you send will be opened. Even if the email is personalized, well-written and relevant, there are still those who miss it entirely. This situation calls for re-sending emails to non-openers as a second chance at getting their attention.

So how soon should you re-send emails to non-openers?

The answer varies depending on your audience, industry, and type of email campaign. However, the general rule of thumb is to wait at least a week (7 days) before sending a follow-up or reminder email. This period allows time for recipients to check their inbox and get caught up on emails they may have missed earlier. Sometimes, the initial email may have simply been overlooked or buried in a crowded inbox. Other times, recipients may need more time to consider or act on the content of the email before opening it.

But, how do you know that this recipient received the email 7 days ago? I mean, let’s say you have 3 recipients who were sent the same email but on different dates. Now, suppose all of them missed the email and you want to re-send it. Here, how would you know which recipient received the email 7 days ago and which one received it yesterday?

The solution is to use Recurrr.

What is Recurrr?

Recurrr is an online service that helps you schedule and automate the sending of emails. Whether you’re sending just one email or need to send out a bunch, you can plan them in advance and send them out exactly when you want. And don’t worry, it works with all the main players like Gmail, Outlook, and other email services.

To get started, just head over to their Recurrr.com, set up an account, and dive into their free trial to see if it’s your cup of tea. If you find it works for you, a subscription costs just $9 a month. With that, you can send emails using three of your email addresses to 30 people. Plus, Recurrr’s Dashboard, Calendar, and List view makes it super easy to keep track of everything, ensuring your emails hit inboxes at the perfect time.

This way, you can schedule your re-sent emails to be delivered exactly seven days after the initial send, without having to worry about keeping track of individual recipients. Doing so can always give your non-openers a chance to receive and engage with your email, increasing the overall success of your email marketing efforts. Other than that, you can also use Recurrr to set up email reminders for upcoming events or deadlines, automate recurring emails, and more.

Tips for Improving Email Open Rates

Stats show that the average email opening rate is 21.33%, highlighting both the potential and the challenge of email marketing. A rate at this benchmark indicates that roughly one in five recipients are engaging with marketing emails. However, for businesses, improving this rate is key. Here are some tips to help you improve email open rates:

• Craft Compelling Subject Lines: The subject line is the first thing recipients see, so it must be intriguing and relevant. Avoid generic phrases like “newsletter” or “update”; instead, highlight the benefits of opening the email or create a sense of urgency.
• Personalize Your Emails: Personalization goes beyond addressing the recipient by name. Use data to customize content based on past interactions, preferences, or purchasing history. Personalized emails resonate more with recipients and can significantly increase open rates.
• Optimize Timing and Frequency: Sending emails at the right time can greatly affect open rates. Analyze your audience’s behavior to identify optimal sending times. Additionally, avoid overwhelming recipients with too many emails, as this may lead to unsubscribed.
• Segment Your Audience: Group your subscribers based on interests, demographics, or behaviors. Tailoring email content to these segments makes it more relevant and likely to be opened.
• Mobile-Friendly Design: Ensure your emails are easily readable on mobile devices. A growing number of people access emails on their phones, so responsive design is essential to capture this audience’s attention.

How Soon Should You Re-send Emails to Non-openers: Verdict

So, how soon should you re-send emails to non-openers? The general recommendation is to wait at least seven days before resending an email. However, this may vary depending on your audience and the type of email campaign. But, even if you stick to this guideline, we can guarantee that you will get the best results if you personalize your emails. And don’t forget to use Recurrr to automate and keep track of your email sending for maximum efficiency. Thanks for reading!