Do your emails have lower open rates and no conversions at all? Imagine reading Hubspot’s Blog Research and increasing your email budget, like 38% of brands, instead of being among the 10% that are making cuts. Your only goal is to increase conversions and establish yourself as an authority. But you fail to achieve your goal and are clueless about the root cause.
Well, the root cause is the most essential thing you’re ignoring. Your emails suck, and you need to get better at sending emails. So, are you read to learn some best practices to send emails and increase conversions? Let’s dive in and explore the secrets!
How to Get Better at Sending Emails?
There are approximately 4.5 Billion email users worldwide in 2024. Thus, your business can easily get loyal customers and increase its revenue by sending a professional email once a week at a specific time. Here’s how to get better at sending emails:
Write an Engaging Subject Line
Hubspot Blog Research 2021 explains the importance of a strong, clear, concise, and inviting subject line. According to the research, powerful email subject lines spark curiosity. Moreover, they feature promotional offers, and are tailored to the interests of each recipient.
Consider adding the recipient’s name to create a feeling of connection. You can also promise an incentive, like a discount or exclusive content, to boost open rates significantly. Remember, your subject line sets the tone for the entire email. Make it engaging and relevant to ensure your email gets read.
Send Better Emails With Personalized Content
A Litmus report shows that email marketing teams use dynamic content to personalize their emails for better performance. Send better emails with personalized content, and your readers will find them more relevant. You can segment your audience based on their interests or behaviors. As a result, you can send targeted messages that resonate with specific groups.
For example, your customer loves to stay fit, and your business provides fitness training. Send them workout tips and promote your services alongside, and you’ll notice an increase in engagement and will gain loyal customers. Address your recipients directly to create a sense of familiarity. Include recommendations based on their past purchases or interactions.
Structure Your Email for Readability and Engagement
A well-structured email enhances readability and keeps the reader engaged. Start with a clear introduction that states the email’s purpose. Use short paragraphs and bullet points to break up large chunks of text. This format makes it easier for readers to scan the email.
Additionally, ensure your email has a logical flow. Use headings and subheadings to guide readers through the content. Each section should have a clear focus and purpose. Such a structure helps maintain interest and makes it easy for readers to find important information.
Incorporate Visuals
Visuals can significantly enhance the impact of your emails. According to GetResponse, businesses that use images in emails have 10% more open rates. People naturally draw to visuals, so use them to complement your message. For example, a colorful infographic can quickly convey complex information. Your reader will understand your message without getting bored.
Use optimized, high-quality images for emails that align with your brand’s style and message. Effective visuals can make your emails stand out and boost engagement rates.
Optimize Send Times for Maximum Engagement
Choosing the right time to send your emails can impact engagement rates. Analyze your audience’s habits to determine when they are most active. Many studies suggest that mid-morning or early afternoons are ideal for sending emails. For more details on this, see our guide on the best time to send an email to get a response. However, testing at different times can help you find what works best for your audience.
Consider your recipients’ time zones as well. Use scheduling tools like Recurrr to send emails at optimal times, regardless of where the reader is.
Read more: How to Automate Emails Using Recurrr?
Test and Analyze to Get Better at Sending Emails
You can send better emails to increase conversions by testing different elements of your emails. A/B testing allows you to compare two versions of an email. For example, you can test different subject lines, images, or layouts. Analyze the results to see which version performs better and what resonates with your audience.
Review your email analytics regularly to measure success. Look for metrics like open rates, click-through rates, and conversions. The more you analyze and adjust your approach, the more you can send better emails for effective campaigns.
How to Use Tools That Help Send Better Emails?
You can use tools to help send better emails and improve your marketing efforts. The tools allow you to design professional-looking emails, automate your campaigns, and track performance. With templates and drag-and-drop builders, even beginners can create best-sending emails quickly and easily. Here’s an example for you:
Send Better Emails for Marketing Your Offer Before Christmas
Suppose you’re a small brand that sells customized digital greeting cards for Christmas, New Year, weddings, Halloween, and Thanksgiving. You make the most of the revenue before Christmas and New Year. But what if you forget to send your marketing emails to your loyal customers in December? They’ll purchase from your competitor. Can you afford that?
Here’s when Recurrr comes in. Whether you use Gmail, Outlook, or any other email service provider, you can still benefit from Recurrr’s email automation services.
Register on Recurrr today, schedule your emails, and it will handle the rest. You don’t need a credit card to sign up and can cancel anytime, which you won’t need because you can’t bear the loss in business.
Mistakes to Avoid to Send Better Emails for Effective Email Campaigns
Want to send better emails for effective email campaigns? Here are some mistakes to avoid:
Using Spammy Language
Using spammy words like “free,” “urgent,” or “act now” can trigger spam filters. These words make your emails seem untrustworthy and may prevent them from reaching your audience. Focus on clear, genuine language to build trust with your readers. Instead of saying “limited-time offer,” try using more honest phrases like “exclusive offer for you.”
Additionally, avoid using excessive exclamation marks or ALL CAPS in your subject lines, and send a good email. Don’t make your emails feel pushy and unprofessional by using spammy language.
Stuffing Your Marketing Emails With Content
If there’s too much information, recipients may skip the email entirely. The Litmus 2018 report added that people spend 13.4 seconds reading an email, which decreased to nine seconds in 2022.
Keeping your message simple and to the point is among the best practices for sending emails. Include only the most important details and avoid lengthy paragraphs that distract from your main goal. Use concise sentences and include clear headings to guide the reader. Breaking up the content with bullet points can make your email easier to scan.
Failing to Optimize for Mobile
Research by Email Monday proves people open 26-78% of emails on mobile devices. You risk losing potential engagement if your email layout is hard to read or navigate on a small screen. Ensure your emails are mobile-friendly by using responsive design and readable fonts.
Due to mobile-optimized emails your message looks good and functions properly across all devices, improving overall effectiveness.
Using Too Many Images or Large Files
Using too many images or large files can slow down loading times, especially on mobile devices. This delay can frustrate your audience and cause them to exit the email before seeing your message. Include only essential images and make sure they are optimized for faster loading.
Additionally, balance visuals with text to avoid overwhelming the recipient. Too many images can distract from your main message, while large file sizes can trigger spam filters.
Not Including a Clear Call to Action (CTA)
Every email needs a clear and compelling call to action (CTA). Without it, your readers may not know what to do next. Whether you want them to shop, sign up, or read more, make sure your CTA stands out.
Use strong action verbs like “Get Started” or “Shop Now” to direct readers clearly. Place your CTA where it’s easily visible and repeat it if necessary. Avoid vague phrases like “Click here” that don’t offer value. Adding a single CTA in your emails can increase clicks by 371%.
How You Can Send Better Emails: Verdict
You can send better emails by avoiding spammy language and keeping content brief. Additionally, make sure to test different elements of your email, such as subject lines and send times, to see what resonates best with your audience. Always keep your emails concise, engaging, and mobile-friendly to maximize their effectiveness.
Do you find it time-consuming to send a professional email to your prospects? Use Recurrr to automate your email marketing campaigns. With Recurrr, you can easily schedule emails to be sent at the same time every week, keeping your audience engaged and hooked on your content. Let Recurrr handle the scheduling so you can focus on growing your business. Sign up today and take your email marketing to the next level!