Why it works
A weekly re-statement of the one goal fights the natural drift into busywork and shiny distractions. The two questions force both a look back (accountability) and a look forward (a plan) in about sixty seconds. Set it once with your goal baked in, and it keeps you honest every week without any effort.
Make it yours
Fill in your real North Star metric and target — the more specific and personal, the harder it is to ignore. Add a second line for your team's goal if you lead one.